Webinar: Be the Author of Your Hotel’s Story

by | February 20, 2018

How is your hotel’s story being written?

Many travelers make a booking decision based entirely on what others are saying about your hotel.

Today, hoteliers are no longer in complete control of who tells their story. Guests are posting to review sites and social media, corporate brands are publishing their own content, and OTAs make it hard to find information about a single hotel.

Learn how to attract travelers to your hotel by writing your own story about your hotel online.

Where are travelers looking for hotels online?

Man viewing tabletToday, travelers reference a number of websites and think about many factors before making a travel decision. Their friend’s social media posts, OTA price comparisons, and review website rankings are just a few things that affect booking choices. These all have one thing in common: the hotel itself doesn’t have a voice in what others are saying about them online.

Increase direct bookings by taking control of your story

In this webinar, we’re going to share how you can take back the story of your hotel online. Watch how one hotel is able to charge more because of how its story is being told online. Understand how brand-level social media isn’t helping you compete in local markets. And, learn how to use social media, reputation management, and a hotel website to write your own happy ending.

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