How to respond when customers call you out online

Today, a customer who has a complaint will often turn to social media to get their voice heard. Whether they had a bad service experience or what they received did not match their expectations, it is not uncommon for people to turn to Facebook and Twitter to air their frustrations. Sometimes, it’s because the customer wants to get some kind of compensation. However, most often, people call out businesses online because they want to warn others about their negative business encounter.

When a guest calls out a hotel online, it is important to have a plan in place. Because of the ease of sharing a social media post with just a click, it’s possible for a perturbed poster to gain the attention of hundreds or thousands of others. In this white paper, we’re breaking down call-out culture and sharing why travelers would turn to their online following when things don’t go according to plan.

Download our free white paper to learn more about call-out culture and how you can prepare to handle a public call-out online. Find out how to mitigate the damage and resolve issues when they happen. Plus, read about an unexpected viral call-out that resulted in an Internet petition with over 26,000 signatures demanding answers from a company!

Read the White Paper:

Call-Out Culture