Tips for Brands to Use Social Media at the Local Property Level

Today, digital marketers are most focused on one thing: engagement. Getting people to see, interact with, and post about your brand on social media are among the top goals for businesses. The more people that engage with your brand, the more visibility you have and the more potential to earn revenue.

Some hotel brands boast hundreds of thousands of followers on national level social media pages. This is great for brand recognition. But does it help the individual properties?

Local level social media gives brands the opportunity to manage the message going out to people who have expressed an interest in a specific property. This means the potential is great for boosting direct bookings, building loyalty, and reaching more travelers by word-of-mouth of friends.

How can a brand manage the individual property pages for their hotel portfolio? In our white paper, you’ll read actionable steps to efficiently manage a local social media strategy. Give your hotels more support online by taking control of the power of local social media.

Read the White Paper:

Success of Social Media at the Brand Level