Get the Most Out of Your Hotel Marketing Solutions

When a hotel chooses to partner with Travel Media Group, we see it as a win-win. We define our success by the success of the hotel, and we seek to find the best solutions to help with each property. Once a property manager or owner signs on with us, we know that they have all the tools needed to help their hotel show up higher in search results and on review websites, and soon will be booking more rooms.

However, while an owner will see the value added of using our program, it is the individual contributors at the property that will determine if the hotel will get the most they can out of our marketing solutions. In our years of dedicated onboarding and training, we have been able to identify a few ways that hotel employees can make Travel Media Group solutions work best for you.

1. Update Your HotelCoupons.com Rates Daily

Whether you’re using our desktop dashboard or if you’ve opted into our convenient SMS text update system, updating your HotelCoupons.com rate every day will give you a definite boost. When you update your rate every day, your hotel will appear at the top of our search with an Updated Today! message. Not only will more eyes see your listing, but travelers will also be more confident that your rate is accurate and going to be accepted when they walk-in to your property.

Hotels using SMS rate updates receive 96% more hotel detail page views.

2. Meet Your Email Upload Goals

The core of our reputation management program relies on consistent uploads of guest email addresses. Without these emails, the program won’t work to the best of its ability. Don’t believe us? Check out the case of Croc’s Resort & Casino. Our reputation specialists noticed that the resort wasn’t getting the most out of their program and reached out to encourage email uploads. The owner committed to improving. Just 20 days later, the resort had increased by two spots on TripAdvisor! When hotels upload guest emails, everyone wins.

Read the full Croc’s Resort & Casino case study.

3. Request Local Promotions

As we’ve discussed before, a successful social media strategy includes localized content. That’s why our social media posting packages include the ability to request two custom posts per month. Just provide details of an upcoming promotion you’d like to run ‰- such as room availability for an upcoming concert or a special room rate during a local college parent’s weekend ‰- and we’ll schedule a post to help drive direct bookings to your website.

4. Don’t Miss Your Monthly Client Support Call

Travel Media Group rises above the competition in part because of our experienced client support team. With every marketing solution, you’ll receive a dedicated specialist who will check in with you once a month. In these calls, you’ll find out if your property is meeting set goals and what can be done to get even more out of our services. Plus, we’ll follow up via email with advanced analytics and the newest hotel marketing trends and research.

Need a Refresher?

Do you need to schedule a training session for your staff, or simply a refresher? Reach out to your client support specialist, and they’ll be happy to set up an appointment to go through every one of your solutions.

Not a Travel Media Group Customer?

What are you waiting for? Our solutions are proven to help hoteliers improve their reputation and web presence with a suite of industry-leading products. Let us know you’re interested in our hotel marketing services, and we’ll give you a call to get you on track to booking more hotel rooms.