Lincoln Asset Management

Management Group Implements Multi-Property Vanity Website Solution

After partnering with Travel Media Group and finding success with reputation management, review response, and social media solutions, Lincoln Asset Management sought a solution for vanity hotel websites. While brand websites offered a foundation for direct booking, the group wanted a more personal and direct method to increase bookings and convey their message to travelers.

The Challenge

Lincoln Asset Management is a privately-owned hotel management firm headquartered in Oregon with a demonstrated record of successful property management and development. As more hotels turn to OTAs and other commission-based booking channels, management groups must strategize to drive more direct bookings for their properties. The leadership at Lincoln Asset Management decided to implement vanity websites to help increase direct bookings and optimize property messaging. With a diverse portfolio in the Oregon and Washington markets, the group needed a solution that would meet the needs of all their hotels – and the management group. They also wanted a website partner who would be able to make modifications to websites and provide analytics.

The Solution

Travel Media Group partnered with Lincoln Asset Management to provide eight vanity hotel websites. While each of the eight websites represents a unique property, Travel Media Group used modern themes and templates for a cohesive look across the portfolio. Every website is responsive for mobile and tablet devices, SEO-optimized for increased exposure, and drives direct bookings. As part of the project, our website specialists also created a management group website. This allows Lincoln Asset Management to convey their core values, showcase their portfolio, and advertise their property management and development solutions.