Hoteliers have ample opportunities to reduce waste and help the environment. Here are a few reasons to promote green initiatives, along with some ideas to get you started.

Why Should My Hotel Go Green?

Going green is not only a trendy thing to do, but it’s also a major component of corporate strategy. Corporate social responsibility is important to hotel guests. According to a 2017 study by Cone Communications, 63% of Americans want businesses “to drive social and environmental change.”

It’s vital to adopt sustainability practices and communicate them to your hotel guests. A 2014 report by The Conference Board found that sustainability enhances a brand’s equity and reputation. Hoteliers are no strangers to the importance of reputation management. The most effective way to prove your hotel is socially conscious is to earn an industry award.

There are many awards and certifications hotels can pursue. The best award for hoteliers to achieve is the TripAdvisor GreenLeaders award. Travelers can tell by the GreenLeaders icon that your hotel environmentally responsible. Other available certifications to pursue are LEED certification and ENERGY STAR. By implementing sustainable practices, guests will admire your property.

It’s not all about reputation. Going green can improve the environment. Hoteliers are uniquely positioned to have an exponential impact. Your management decisions influence the energy usage of thousands of hotel guests. Your actions can also inspire hotel guests to try energy saving practices at home. What might seem like a small choice will actually have an extensive impact.

Additionally, many energy-saving initiatives will also save you money, impacting your bottom-line. Think of your utility bills then imagine them cut in half. By focusing on energy savings, you can keep that money in your pocket. Considering asking other hoteliers what they’ve done to go green. They might share tips on affordable supplies or vendors to try.

Green initiatives benefit the environment, your brand, and your wallet. View our suggestions below for how to get started.

8 Ways to Go Green at Your Hotel

1. Use high-efficiency lighting
2. Install low-flow toilets, faucets and shower heads
3. Start a linen-reuse program
4. Go paperless
5. Recycle and encourage guest recycling
6. Use low-emission products
7. Transition to ENERGY STAR appliances
8. Educate guests and staff on going green

We Know You Can Do It

It may seem daunting to implement all these sustainability initiatives, but we know you can do it! Start small, by issuing a paperless policy, like we do at Travel Media Group. Then, expand to larger projects. For example, we print our HotelCoupons.com Guides on recycled paper and use eco-friendly ink.

How does your hotel go green? Share with us in the comments below!