In our first Traveler’s Journey white paper, we explained the cyclical nature of the traveler’s road to decision, from Interest to Intent to Review. Today, we’re excited to share an update that reflects new research in how travelers interact with guests and hotels online in the decision-making process, while they’re traveling, and long after check-out.
In the new Traveler’s Journey 2.0, you’ll not only learn about a single traveler’s path to making travel plans, but also find out how this affects other future travelers. A hotel guest is no longer a single experience. Today, their experience can shape the perception of hundreds of other future travelers.
In The Traveler’s Journey 2.0, you’ll find new research from a variety of reliable resources backing up what we already know: your guests are constantly on mobile, whether they’re looking for information, sharing their experiences, or making buying actions.
76% of travelers post photos to social networks during their trips. 94% of these travelers post to Facebook, 45% to Instagram, and 25% to Twitter. Do you know what’s being posted about your hotel?
What’s more, those posts aren’t simply going into a vacuum. Over half of Facebook users reported that seeing their friend’s vacation photos influenced their travel decisions!
This interaction through mobile sharing culture is so important that we’ve added it to our new Traveler’s Journey 2.0 buying cycle of travelers. As you’re learning about the journey through Interest, Intent, Interaction, and Insight you’ll find why each of these are so important.
If you need help developing and maintaining your hotel social media accounts, managing online reviews, or optimizing your website, Travel Media Group is here to help. Learn more about our comprehensive hotel marketing services so you can be found and get chosen online every step of the way during the traveler’s journey.