Before they book, travelers research word-of-mouth recommendations from thousands of people through online hotel review websites like TripAdvisor, Yelp, and OTA websites. Nearly 9 out of 10 travelers say that reviews are influential when deciding where to book. Are you doing everything you can to win over travelers who are reading online reviews?
65% of travelers are more likely to book a hotel that responds to online reviews.
Receiving reviews is only one part of of your hotel’s online reputation. Today’s travelers want to see hoteliers that are engaged and concerned with their experience while they stay. One of the best ways a hotelier can show that they care about their guests is by responding to reviews online – good and bad.
Our white paper update includes the newest SEO-friendly tips for responding to reviews and ideas to get started in creating unique responses. Plus, you’ll find actionable steps any hotel can take to make sure no review goes without a response.
A lot has changed since our last Guide to Responding to Online Reviews was published in 2014. From details on navigating review platform interfaces to the most up-to-date guidelines for replying to negative reviews, our new Guide to Responding to Online Hotel Reviews provides all the information a hotelier needs to be better equipped to responding to reviews.