MAITLAND, Fla. – Almost 90% of travelers read hotel reviews before reserving a room, and studies show that ranking on popular review websites directly impacts Average Daily Rate (ADR). For that reason, it is more important than ever that hotels receive frequent and positive reviews online. In the first six months of 2015, Travel Media Group has helped acquire more than 94,000 reviews for hoteliers. Travel Media Group (TMG) is a division of Dominion Enterprises.
“We know that quality of reviews is even more important than quantity,” said Jason Lee, director of product and technology at Travel Media Group. “Our technology sets us apart from other reputation management solutions because of one vital component – we are able to identify promoters and help hoteliers work most effectively with guests.”
Travel Media Group has now announced significant upgrades to the reputation management platform to produce even more impressive results.
New features of the reputation management platform include:
The MyTMG Dashboard lets hoteliers access all of their reviews in one location and alerts its users to reviews requiring response. Although 78% of travelers believe manager responses on review websites indicate better service at a hotel, a recent study by Boston University reported that only 56% of hoteliers respond to reviews on TripAdvisor.
“These features change the approach from simply acquiring and responding to reviews to a whole new level of guest engagement,” said Patrick O’Brien, reputation product manager at Travel Media Group.
The reputation management solution from Travel Media Group also includes monthly calls with a dedicated support specialist, text and email alerts for new reviews, and the ability to track up to five competitors on major review websites.
Learn more about the services at: http://www.travelmediagroup.com/services/reputation-management /
About Travel Media Group
Travel Media Group offers complete digital marketing solutions for hotels across the United States. Comprehensive packages include social media management, reputation management, responsive websites and more to help hotels improve their online presence. Through the HotelCoupons.com website, printed guides, and smartphone and tablet applications, Travel Media Group helps hotels be found and get chosen by travelers while providing guests with the best available same-day hotel rates.
For information, visit: http://travelmediagroup.com/
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Spain and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. For more information, visit DominionEnterprises.com.