Search engine optimization is key to helping your hotel marketing plan in order to be found by travelers online. Maybe you’ve started a social media presence, optimized your website, or are working on gaining more reviews to help boost you in search results. But have you optimized your local listings? The first step to improving your SEO and online ranking is with local listings. In fact, of all the factors that goes into search engine ranking, 53% are from local listings, according to Moz. The most important websites to get started on are Google My Business, Bing Places, Yahoo Local, and Yelp.
It is important to act as soon as possible to claim, clean up, and optimize your listings online. The changes you implement to your listing are far from immediate – in fact, it can take up to 2 weeks to add a listing, and up to 4 weeks to claim an existing listing. When travelers are trying to find your hotel and search engines are working to index your website, it is imperative that your accurate contact information is easy to find.