Search engine optimization is key to helping your hotel marketing plan in order to be found by travelers online. Maybe you’ve started a social media presence, optimized your website, or are working on gaining more reviews to help boost you in search results. But have you optimized your local listings? The first step to improving your SEO and online ranking is with local listings. In fact, of all the factors that goes into search engine ranking, 53% are from local listings, according to Moz. The most important websites to get started on are Google My Business, Bing Places, Yahoo Local, and Yelp.
Don’t let local listings fall by the wayside in your hotel marketing plan. In addition to providing the most information so potential guests can find and contact your business, they provide a place for travelers to leave reviews that include valuable feedback for your business. If you want to receive more and better online reviews where they matter most, learn more about our Reputation Management product.
Plus, if you need help creating your own website, setting up and managing your social media accounts, or in advertising, we’ve got you covered. Find out about our services and kickstart your comprehensive digital marketing strategy.