While local listings, social media, and video are all vital strategies in building your online presence, a recent change to Google’s algorithm could still keep you from being seen online. It’s all about “mobile friendliness.”
We knew before that both leisure and business travelers find websites to be the most useful tool in planning their travel, and now we’re finding that mobile is an important component of this. A study by Webtrends found that 41% of all travelers research travel using their smartphone or tablet mobile devices. If you are looking to capture the 25-34 year-old demographic, mobile is especially important – they are the most likely to complete a booking on mobile and they make up 38% of total mobile bookings. If your website isn’t mobile-friendly, then there is a chance that these travelers won’t even see you in search results.
Following trends in mobile use, Google changed its algorithm to favor mobile-friendly websites. What makes a website mobile-friendly?
Elements that resize to fit any size screen
Larger text that is easy to read
No horizontal scrolling or orientation
Google Developers offers a tool to quickly find out if your website is mobile-friendly and what can be changed to make it work well on mobile devices.
In Google’s ranking of websites, content is still key to making a big impression. A highly relevant website to a search query that is not mobile-friendly could still rank higher than a mobile-friendly yet irrelevant website. However, with the growing rate of mobile search, the sooner you update your website, the better.
Bring all your online marketing efforts together with the ultimate online solution: a unique hotel website. Our turn-key websites are easy to update to match your brand message. Even more importantly, they are designed specifically to help you be found by search engines and get chosen by travelers. Customized pages integrate your social media and reputation management components of your Travel Media Group services, so your online presence is seamless.