Use the glossary to understand common terms used in the hospitality and marketing industries,
including SEO and social media, hotel terminology, and more.
Hotels that receive a high number of 4- and 5-star reviews may receive the TripAdvisor Certificate of Excellence. This award automatically displays on a hotel's business page on TripAdvisor. Winning the CoE can help increase profile views and bookings from TripAdvisor.
Read more about how to earn the TripAdvisor Certificate of Excellence.
Hotels that have taken eco-friendly measures can apply to receive the GreenLeaders award from TripAdvisor. Eco-friendly or green practices measured by TripAdvisor include energy tracking, recycling, and staff training.
To read about all six essential green practices and learn how to apply, read our Guide to TripAdvisor Awards.
Revenue Per Available Room: RevPAR is used to assess daily performance based on how many rooms are usually filled and how much the average daily room rate is. It is calculated by multiplying the average room rate times the occupancy rate.
Read more about Hotel RevPAR.
A report on content written (such as online reviews) that categorizes text into common topics and whether the sentiment is positive or negative. Sentiment analysis can be generated by a computer or by hand.
Read more about Hotel Sentiment Analysis.