Travel Media Group has been helping hoteliers increase their revenue for 33 years. Our comprehensive approach to digital marketing can increase your occupancy and ADR. Watch the video below to learn a bit more about Travel Media Group.
As a business owner, you want to know how your efforts can affect your bottom line. While it is important to have an active social media profile to manage your message and interact with guests, properly managed social media can also drive traffic to your website to make OTA fee-free direct bookings. The numbers show that social media can help drive traffic to your website, increase occupancy, and boost revenue.
People are no longer only finding your website through search results. By the end of 2014, almost 1/3 of all website traffic was referred from social media websites, and a quarter of all website traffic came from Facebook alone. Social Media also acts as a channel for word-of-mouth. Over 50% of travelers have changed their travel plans after consulting social media – that’s a conversation you want to be involved in. At a time when 1/3 of leisure travelers and 1/2 business travelers prefer to book with OTAs, you need to be harnessing the potential referral traffic from social media.
It’s a tough reality that all hoteliers must face: chances are, if you find your property on your city’s TripAdvisor hotels listing, you’ll probably find a bad hotel review written about you. Of course, your knee-jerk reaction is to defend your property, service, cleanliness, or whatever else was critiqued. Before you log in to any hotel review sites to respond, consider these lessons to help manage your online reputation.
Although your response is being written to the review-writer and acknowledging their experience and comments, think of your response as a billboard advertising your brand’s attitude. There’s a chance the initial reviewer may read it and feel better that their thoughts were taken into consideration. However, it’s the users that are considering traveling to your property who you’re trying to win over with your response. They’re browsing Yelp, TripAdvisor, and Google Hotels to find out what past guests have experienced at a hotel. Use your review responses to win them over.
Travel Media Group provides the best hotel marketing services in the hospitality industry. Our multi-channel approach helps hotels be found and get chosen by travelers no matter where they are. Whether you’re looking to increase walk-in traffic, increase occupancy, or simply reach more potential guests, our hotel marketing services offer a comprehensive solution.
Trust the hotel marketing solutions that truly make a difference for your hotel. Our cutting edge reputation management program for hotels and engaging social media packages for hotels provide the boost you need to stay competitive online. Plus, exposure on the HotelCoupons.com website, mobile applications and print guides make reaching travelers easier than ever.