Hospitality Industry Marketing Solutions

$300 Value For Free!

admin1 — Wed, 05 Sep 2012 17:31:32 +0000

Thank you for being a valued partner with us! We appreciate that you place your trust
in us to drive additional revenue to your hotel and we wanted to show our gratitude by
offering you a free job posting on EmploymentGuide.com!

Hiring a Housekeeper, Engineer, or someone for the front desk? The
EmploymentGuide.com is the perfect resource to find the best talent to help your
business succeed.

To take advantage of this special limited time offer, please visit
AdCorner.HotelCoupons.com, login (or register if it’s your first time) and look for the
new Special Offers tab.

The Right Statement Can Make a Big Difference

admin1 — Wed, 05 Sep 2012 15:22:37 +0000

In January 2013, we are going paperless, but we’d like to get a head start now. By
switching to paperless statements, together we can help save trees and fossil fuels, as
well as improve air quality and reducing the impact to our planet. Paperless statements
are also more:

Secure: Protect your confidential data by viewing your statement securely online

Convenient: You’ll receive a monthly email alert when your statement is ready

Simple: It’s fast and easy to access past statements and you still have

to option to pay by check or electronically through

But wait, there’s more!

Enroll before December 31, 2012 and you’ll be entered to win an iPad. Get started now
by going to ezpay.travelmediagroup.com and sign up online or you can give us a call
now at 1-800-222-3948

Hello world!

admin1 — Wed, 01 Aug 2012 18:00:28 +0000

Welcome to Travel Media Group Sites. This is your first post. Edit or delete it, then start blogging!

Hello world!

admin1 — Thu, 26 Jul 2012 15:13:24 +0000

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Featured Newsletter Listing

admin1 — Mon, 23 Jul 2012 17:16:08 +0000

HotelCoupons.com delivers tips and travel deals to over 70,000 subscribers on a weekly basis. Leverage our custom placement to deliver your message to some of our most loyal readers. Average listings receive over 150 clicks making this a great opportunity to cultivate direct bookings.

Features

Prominent placement at top of newsletter
Property name, location, description and image
Link to hotel details
Instant results
Track your success with reports available upon request
Travelers can easily share forward to friends

To learn more contact your sales representative or call 1-800-222-3948.

Don’t Put All Your Eggs in One Marketing Basket

admin1 — Thu, 14 Jun 2012 20:29:57 +0000

You simply can’t leave the success of your hotel in the hands of the OTA’s. Yes, everyone has been saying the same thing for years, but as we continue to emerge from the recession, 2012 will become a critical year to enhance your financial position. Look for additional opportunities that provide a better ROI on an affordable basis. While many of these opportunities are digital-based (online, email, social media, and mobile), don’t forget about print. Print advertising is alive and well and it is still a powerful option to attract travelers.

The key here is to carefully review and measure your success across the board. If OTA’s are providing you with more than 40% of your total revenue, chances are that further marketing diversification can increase your bottom line over time.

Mobile Devices Are an Essential Marketing Channel

admin1 — Thu, 14 Jun 2012 20:26:38 +0000

Travelers are adopting mobile devices at a staggering pace. Mobile is here and it is time to jump on the bandwagon if you are not already there. That does not mean that each property needs its own app. For most properties, the time and expense simply can’t be justified. However, it does mean that you need to provide travelers with a method to locate you through a variety of mobile apps. Given that most mobile travelers book rooms for the same day, mobile represents an excellent opportunity to fill empty hotel rooms.

It is also important to not solely rely on the OTA’s for mobile distribution. With expensive commission rates, hoteliers should look for options to diversify their mobile (and online platforms for that matter) to include pricing models that enhance both occupancy and RevPAR. Lower cost fixed rate models as well as performance-based programs that offer either a reduced commission or an affordable fixed transaction cost can help capture more travelers at a more profitable rate.

Guest Reviews Will Influence Capital Investment Decisions

admin1 — Thu, 14 Jun 2012 20:22:43 +0000

Beyond the brand management issues, franchisors will look at reviews to gauge capital investments. By aggregating all the reviews in a particular area (from both your property and all the competitors in the area), decisions on benefits, new construction, capital improvements, etc. will become more apparent. This will uncover new opportunities to develop a competitive advantage, but if these insights are unexpected, it could put a strain on budgets and cash flow. Once again, it goes back to brand equity and enhancing the brand. If reviews in the area indicate that travelers want specific features, don’t be surprised if you’ll be required to make the necessary investment to give travelers what they want.

Brands Judge Reviews Too

admin1 — Thu, 14 Jun 2012 20:21:33 +0000

Think travelers are the only people looking at reviews? Guess again. Brands are going to be constantly looking at your reviews and will use it as a basis for retaining or removing you from the network. Don’t be surprised if it also a factor in financial and fee negotiations as well – especially if you are looking to switch brands.

For franchisors, this is Brand Management 101. They will do what it takes to protect and elevate their brand. That includes rewarding and securing the best properties and operators and discarding the bottom 10% each year. By doing this, franchisors will increase their overall brand equity and revenue. Don’t think that reputation management is just about travelers.

Diversification of Reviews is Important

admin1 — Thu, 14 Jun 2012 20:19:36 +0000

It’s not all about TripAdvisor. Though they are positioned well to capture the lion’s share of reviews, not everyone uses the platform. Unfortunately you don’t have the luxury of simply managing reviews on one or two sites. Travelers use many different sites that means you need to be actively monitoring and engaging on all sites. Yes, it is more work, but you can’t afford to tell your travelers that you only care about them if they post a review on the sites you feel are important.

If you are proactively managing the review process, you are now in a better position to encourage travelers to leave reviews on a wide variety of sites. This means more favorable reviews on more sites, giving your property more high quality and fresh content on more sites than your competitor. Over time, this will give you a significant competitive advantage and will not only result in greater occupancy, and revenue, but can also lead to you being able to raise rates since you are the preferred hotel of guests visiting the area. That might entitle you to charge a premium price.