User-generated content (UGC) is the newest trend that marketers use to grow engagement for their brands. What is it, and how can you benefit from adding UGC to your hotel marketing plan?
In this white paper, we share the what, why, and how of UGC. Find out how the posts people make on their personal Facebook, Twitter, and Instagram pages while they travel can influence people to visit your hotel.
It’s time to get started integrating UGC into your hotel social media strategy. Follow our step-by-step instructions to find and share content on social media. Encourage guests to share their experiences on social media and market that content. And, learn about how to properly ask for permission and comply with copyright laws.