Holiday Inn Express & Suites Chaffee began using Social Media from Travel Media Group in June 2015. At the time, they had only 106 Likes on Facebook and an average monthly reach of 119 travelers, making it hard to see their social media efforts at the property pay off.
Since then, we launched a comprehensive social media program, including 4 posts per week, $25/month Facebook ads, a consumer sweepstakes, a booking tab and more. Just six months later, Holiday Inn Express & Suites Chaffee has benefited from a 193% increase in Facebook likes and a 457% increase in reach. These improvements combined with about 16 posts per month truly enhanced their online presence.