Social Media offers a unique opportunity for hotels to connect with travelers before, during and after their stay. When it comes to posting content that consumers love, beach hotels have a lot of options. Travelers dream of beach vacations year-round, so it’s easy for hoteliers to appeal to them on social media. Here are some of our favorite social media post ideas for beach hotels.
Whether you’re on the east coast or the west, the view of the sun’s rays along the sparkling water is sure to motivate travelers to take a beach getaway. Even if your property is not beachfront, it makes sense to advertise the nearby shore. You can take photos to post or share user generated content – just don’t forget to credit the photographer.
Did you know that various seashells are native to different parts of the ocean? Do a little research on the diverse shells in your area and share them with your followers. Guests love to collect seashells and take them home as souvenirs.
Along with seashells, information about flora and fauna native to your coastal region provides compelling content for current and future guests. From seabirds like sandpipers to ocean mammals like sea lions, visitors to your area will enjoy seeing the diverse wildlife near your hotel.
Team up with local attractions to cross-promote your social network profiles. By sharing information about local activities, theme parks and points of interest you can provide helpful information for guests while reaching a new group of online users. Be sure to tag the profile of the local attraction you’re featuring to increase your exposure.
Visitors to beach towns love to soak up the sun. You can inspire your guests to explore the outdoors by providing equipment rentals at your property. Bicycles are a fun and trendy option for providing added value to your guests. You could also consider renting beach umbrellas, snorkel gear and more. Posting about these amenities can set you apart from other hotels in the area.
Weather along the coast can change unexpectedly. When most of your guests are in town to enjoy the outdoors, it’s a great idea to provide local weather and water condition updates on your Facebook page. You can even use an RSS feed to set up daily scheduled weather posts for your profiles.
If your hotel is located in a popular beach town, chances are your local tourism board already has a hashtag that inspires travelers to share their experiences in your area. For example, Visit Florida’s #loveFL hashtag is widely used to promote travel to Florida. Then, Visit Florida used the social media posts in their Bragging Season Campaign. Beach hotels should participate in the conversation by using these hashtags and sharing relevant social media posts.
Posting regularly on social media is an essential tactic for staying relevant in today’s online world, but it can be difficult to make time for posting. Boost your digital marketing strategy with four posts per week on Facebook, Twitter and more with our affordable social media solution for hotels.