Hotel Marketing Resources

The winter season is a busy time for hoteliers, and this year’s winter guest sentiment report reflects just that. Even though the temperature outside was dropping, guest sentiment on online review sites steadily rose.  Guest sentiment data provides a clear insight into what travelers feel and say about their hotel experiences as well as when […]

  A meaningful strategy for responding to reviews is critical for hoteliers and their properties. Over time, this strategy has evolved from being a nice-to-have to a must-have. But how exactly do you make sure you are responding appropriately and correctly? This webinar will cover the following topics, including:  How online review response has evolved […]

Each year, it is a good idea to take a moment to review your hotel portfolio’s online presence by doing a little bit of “digital spring cleaning.” This is an annual audit of a hotel’s digital channels including social media, online reputation, review responses, and website.  Optimizing each of these outlets is a great way […]

In the hotel industry, responding to reviews can seem like an odd practice if you are unfamiliar with the effects that it can have on a hotel portfolio. Review response is the foundation for a solid online hotel reputation and a comprehensive digital presence. By actively managing this crucial digital channel, hoteliers can strategically foster […]

Travel Media Group is kicking off the new year with part I of our 2024 social success series. This virtual event is all about using your hotel’s social media channels to effectively set guest expectations during the discovery and post-booking piece of the traveler’s journey. With proper guest expectations set before a guest’s arrival, you […]

Creating captivating social media content through the use of engaging videos is the standard now for hotels. Travelers are using dynamic media to influence their booking decisions and get a first-hand look at what the guest experience is like at hotel properties.  Social videos are versatile and give guests valuable information before they check-in, whether […]