Online Marketing for Hotels

Go Big, Don’t Stay Home: Attracting 2021 Travelers

by | March 8, 2021 | Online Marketing for Hotels, Reputation Management for Hotels, Social Media for Hotels

Travelers are becoming more keen as they search for their new vacation destinations. Their eyes are on policies, safety precautions, and comfort as the world continues to balance recovery and safety in 2021. With this mindset at the forefront, we see new types of travelers emerging – some choose to fly solo, and others carefully […]

Branding for the Next Generation: Marketing Strategies to Capture Gen Z’s Attention [White Paper Download]

by | November 16, 2020 | Online Marketing for Hotels, Social Media for Hotels

The next generation of consumers is on the rise, and the sooner you’re able to pivot your marketing strategy to capture their attention, the more conversions and bookings you’ll earn. Generation Z makes up 40% of the consumer population right now, and as a group that thoroughly understands the power behind their purchase, you’ve got […]

Welcome Everyone: Inclusive Marketing for the Holidays

by | November 6, 2020 | Hotel Marketing Resources, Online Marketing for Hotels, Social Media for Hotels

The holiday season is busy for everyone, but especially for hoteliers trying to capture business to make up for the lull from the early fall. However, the holidays also tend to sneak up on us, and establishing a solid marketing plan for the holiday season is imperative to success. One element of your strategy this […]

How to Boost Mid-Week Occupancy Using Social Media

by | September 14, 2020 | Hotel Marketing Resources, Online Marketing for Hotels, Social Media for Hotels

After Labor Day with signs of fall arriving, hoteliers’ concerns have shifted to one major topic: how to handle the diminishing demand for mid-week hotel stays. A recent interview on Travel Media Group’s podcast The Suite Spot hosted Jan Freitag, senior analyst at STR, who called this very concern “the billion-dollar question.” He cited further […]

How Contactless Upgrades and Frictionless Spending Influence Revenue

by | September 8, 2020 | Hotel Marketing Resources, Online Marketing for Hotels

Even before the coronavirus pandemic throttled the globe, credit card companies and retailers were beginning to make the shift toward contactless payments following the success of Apple Pay and Google Pay. That process was expedited, and even now hoteliers are being encouraged to make contactless payment at check-in a reality for the safety of guests […]

Will Virtual Schooling Increase Vacation Opportunities for Travelers?

by | August 6, 2020 | Online Marketing for Hotels

As many states approach the start of the school year, parents are making a vital decision about whether to send their students back to school. In order to reduce the spread of the coronavirus, many schools are offering parents the option to allow their children to study virtually. If parents choose to keep their kids […]