Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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Guest reviews provide valuable insights into the guest experience. Hoteliers should take advantage of the data that these reviews provide to get a better understanding of what guests think of their property. Figuring out what works and what doesn’t, what guests want and don’t want, and what specific features guests are looking for will help […]
March is Women’s History Month, so it seems like a good time to evaluate gender equality in the hospitality industry. As an industry, we are constantly striving for improvement, and while women are still underrepresented in hospitality, the numbers are growing. It’s important that you make every effort to promote gender equality within your hotel […]
Join host Ryan Embree and first-time Suite Spot guest Sammie Snapp, a social expert here at Travel Media Group, as they dive into the world of Instagram reels. Learn how hotels can leverage reels to expand their reach and boost engagement, as well as what kind of content hotels should be posting in order to […]
As 2022 progresses, many hoteliers are wondering about the return of business travel. This demographic of travelers has been historically low over the past couple of years, resulting in hoteliers relying more on the business of leisure travelers. Hoteliers will be happy to hear that experts anticipate business travel picking up this year. With this […]
Sustainability is a growing issue in the hospitality industry. More and more people are concerned about the environment and the sustainability of our current practices in all areas of life, extending to hospitality. If you’re interested in how to lower your hotel’s carbon footprint, check out this blog. As “going green” is becoming a growing […]
The biggest challenges in starting your social media presence are reaching the people who have followed you and getting them involved in your brand. While people will like and share brands and products that they love, it’s sometimes hard to get users to make the initial connection and see your brand as one they want […]
Host Ryan Embree and Jason Lee, VP of Product and Development unveil TMG’s Social 2.0 platform for hoteliers. This re-designed, intuitive platform has new features that make creating and posting content, as well as analyzing engagement and reach, easier than ever before. Discover how you can leverage Social 2.0 to improve your hotel’s social media […]
As hotels continue down the path to recovery from COVID-19, hoteliers are again faced with another tremendous headwind: an industry staffing shortage. With a multitude of hospitality employees being laid off, furloughed, or unable to work during the pandemic, there are many who are unwilling to return to the industry as it recovers. This presents […]
In influencer marketing, a person who has a large following online is paid to post about a brand on social media to their followers. There are many different levels of influencers, and the amount of money it costs to hire an influencer is dependent on their follower count and reach. The idea behind influencer marketing […]
After being cooped up for nearly two years, many people are eager to travel again. As a hotelier, you should take advantage of this renewed interest in travel by positioning your hotel within travelers’ sights. This requires a heavy focus on your online reputation and online presence in general. As more travelers make it their […]
Host Ryan Embree discusses ways hoteliers can help attract employees in the midst of the staffing shortage by focusing on their digital presence. From reputation management to social media to review responses, hoteliers need to make sure their hotel is giving the right impression not just to guests, but to future staff as well. Listen […]
Livestreaming on social media is a great way to connect with your guests. You can answer questions in real-time and get a better understanding of what your guests want and need. When planning your live stream, (yes, you should plan to go live) there can be much more involvement than most people think. From checking […]
5 Steps of a Hotel Renovation For those that have been a part of a physical renovation at a property, you know that it can be a long and complicated process, but for the purpose of this presentation we have broken it up into 5 major steps. The first step is an initial assessment. What […]
After almost two years of postponing, many couples that haven’t already tied the knot are looking to make it official in 2022. With search queries for “wedding venues near me” up 200% since the thick of the pandemic, and 2.6 million weddings forecasted by The Knot for 2022, many hoteliers are asking, “How do I […]
In 2021’s edition of the Suite Spot, we welcome Travel Media Group’s President, Dana Singer, to the podcast. Host Ryan Embree reflects with Dana on the challenges and successes of this past year. Dana reviews some of the adjustments that Travel Media Group has continued to make in response to the changing landscape of the […]
Social media offers the ability to connect with anyone anywhere in the world at any time. It helps close gaps and bridge the divide between countries and cultures. With opportunities to extend your hotel’s marketing reach to all corners of the world, it could seem counterintuitive to focus on staying local. However, some of the […]
1. Property Photos Potential guests have seen photos on your website, but a common concern of guests is whether those photos accurately represent the property. Snap a fresh picture of your hotel, whether it’s the outside, a clean room, the breakfast area, or the pool, and share that your property is looking forward to welcoming […]
It’s said that the only constant in life is change, and in an industry like hospitality, it could not be more accurate. Especially over the past couple of years, hoteliers have had to adapt to many changes due to the pandemic. The industry has proven how flexible it must be to meet the expectations of […]
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