Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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What is Experience Marketing? Marketing your property to guests requires defining clear, obtainable goals and setting up a strategy to achieve them. Your strategy should involve social media – it’s where most of your potential guests are spending their time, whether they’re still dreaming of their next vacation or they’re planning to book soon. Even […]
Today, social media is more than just a place to connect with your old high school friends. Critical purchasing decisions are being made online every day on Facebook, LinkedIn, Instagram, and Twitter. For hotels, this means bookings and an outlet to impact guest conversion. So what is your hotel’s strategy to win more bookings on […]
Of all the guest feedback tools that hoteliers have access to, post-stay surveys are among the most insightful. Through them, guests can provide honest feedback about aspects of their stay in an efficient way, and hoteliers can use the data from each survey to further refine and improve their hotel experience. There are various methods […]
In part 1 of 2 of this special edition of the Suite Spot, we take a moment to recognize stories of resilience and excellence in hospitality throughout the COVID-19 pandemic. Host Ryan Embree highlights some incredible hospitality professionals across the country and what they did to make them a hospitality hero during this trying time […]
Travel Media Group announced today 25 winners of the new TMG Hospitality Hero Award. The top-rated digital marketing vendor launched the award to recognize stories of resilience and excellence in hospitality. “Every day we’ve been hearing stories of our clients overcoming major challenges and moving forward with optimism,” said Erica Jo Rago, Vice President of […]
The hospitality industry made a number of adjustments over the course of the coronavirus pandemic. We’re not out of the woods yet, either – even as travel numbers continue to trend in a positive direction, hotels still have to make continuous adaptations to stay afloat. Hoteliers nationwide are aware that travelers are keener than ever, […]
We all know how important guest feedback is to your hotel experience – future plans and current adjustments are largely influenced by what travelers have to say. As the travel industry continues to recover from the COVID-19 pandemic, hotels are going to be more reliant on guest feedback than ever. Hotels in areas where COVID […]
In this episode of the Suite Spot, we dig into the archives to unveil a never-before-heard episode on how hotels can prep for the busy summer season. Host Ryan Embree is joined by Director of Marketing, Anne Sandoval, to share tips and tricks on how to get the most out of this exciting time of […]
As more and more travelers pack up and plan trips, hotels will see a proportional rise in guest reviews. This can be equal parts exciting and nerve-wracking for hoteliers – you’ll want to respond quickly, but if the feedback isn’t quite what you were expecting, tensions may rise, and you’ll be all the more likely […]
Whether we love it or not, feedback is a critical part of a guest’s journey through your hotel. Their responses inform how you can market your hotel to future guests, and more importantly, they share how your guests felt about your amenities, location, and rooms. There are multiple ways to collect this information; through official […]
In this special edition of the Suite Spot, we announce the launch of a brand new YouTube segment – the TMG Concierge Desk. Host Ryan Embree introduces the new segment and explains how it will serve as a valuable resource for hoteliers.
Despite the changes brought to the industry by the COVID-19 pandemic, research shows that there are still plenty of new build projects happening nationwide. As travelers move from the dreaming phase to the booking phase of their journey, it’s important for tenured hotels to understand what makes them stand out from the rest of their […]
From posting reviews on public-facing review sites to sharing their experiences via social media, guests are presented with countless ways to share their feedback online. There is another method of guest feedback collection that should not go overlooked by hoteliers: the guest feedback survey. What Are Post-Stay Surveys? At first glance, post-stay surveys may sound […]
In this episode of the Suite Spot, we share all the exciting, positive signs of recovery in the hotel industry. Brand Ambassador and Host of the Suite Spot Ryan Embree shares factors inside and outside of the hotel industry that all point towards positive signs for travel moving forward.
The Rise of “Work from Anywhere” Over the last year, the world has seen numerous changes in the way our workforce operates. Some companies have even transitioned their work-from-home initiatives into full-time opportunities, affording thousands of workers more time to spend at home with their loved ones and improving productivity. With more and more employees […]
Types of Social Listening The integration of technology in the hotel industry has spurred a huge increase in hotel and guest interaction online. The act of responding and connecting with those guests online is defined as “social listening.” Looking at some real-world, industry interactions, we can see how social listening is utilized by the hotel […]
Social Media has given new meaning to the popular phrase “word of mouth.” In 2021, travelers are constantly mentioning, tagging, and talking about your property online. There are so many unique ways that travelers discuss your hotel on social media platforms, including Facebook, Twitter, and Instagram. We will teach you how to be a part […]
In this episode of the Suite Spot, we explore the importance of post-stay surveys for hotels. Host Ryan Embree is joined by Product Director and head of Travel Media Group’s reputation solutions, Patrick O’Brien, to discuss why the feedback uncovered in these surveys is critical to a hotel’s success.
Many hotel owners may only be familiar with LinkedIn as a job posting platform as opposed to a place to attract travelers. However, as long as you thoughtfully plan the content you post, LinkedIn is completely viable as a platform to attract business and casual travel. Like any social media platform, LinkedIn’s algorithm prefers certain […]
Identifying the New Traveler: Capturing More Interest with Targeted Marketing [White Paper Download]
The effects of the coronavirus led many industry experts to refer to 2020 as “travel’s lost year.” A lot of changes occurred to traveler behavior when booking hotels, and learning what those behaviors mean for the way you market your hotel will be crucial to your hotel’s success as we continue to navigate the pandemic. […]
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