Industry-Leading Hotel Marketing Expertise
For over 30 years, Travel Media Group has been an industry-leading provider of hotel marketing and advertising services to hospitality professionals across the country. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
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Handling frustrated guests online is a delicate balancing act. On one hand, you may feel compelled to rush in and defend yourself, your property, and your hardworking staff against any negative commentary from previous or upcoming guests. On the other hand, however, striking back in public-facing spaces like direct mentions on social media can result […]
In the previous blog, we discussed a scenario where two different travelers had negative experiences that led to them posting one-star reviews online. This post will cover where hotels can set the proper expectations to avoid this scenario in the future, and what to say to set those expectations the right way. Where Can Hotels […]
In this episode of the Suite Spot, we take a trip down the traveler’s booking path and explore what role social media and reputation play in a guest’s decision-making. Host Ryan Embree and VP of Product & Technology, Jason Lee share how to improve your hotel’s chances of guest conversion.
In the previous blog, we discussed the new traveler types that are emerging post-COVID, as well as what to anticipate in terms of each of their expectations. This post will cover a few examples to help you understand what situations you may encounter with these new travelers and their changing expectations. Hotel Lobby Scene In […]
Hotel guest expectations have been steadily rising over the last decade. The increase has been fueled by the introduction of more online review sites and growth in traveler feedback. COVID-19 raised the bar even higher for hoteliers, completely transforming what travelers consider a five-star hotel experience. In this webinar, we will talk about what aspects […]
In this episode of the Suite Spot, host Ryan Embree is joined by Travel Media Group’s Content Manager, Marissa Kinzel, to discuss how to market a hotel property’s new renovations and updates.
A study from Google found that the number of searches for the phrase “can I travel” went up by 800% over the last several weeks. Hotels have been feeling this surge in travel demand, with review amounts surpassing pre-pandemic levels among our hotel partners. These searches are coming from Next-Gen travelers – that means that […]
Receiving continuous feedback is instrumental to the way hotels understand the success of their operations. However, every piece of feedback requires a unique, timely response, and it can be difficult to know how to write a polished response every time. Understanding the anatomy of a good review response can help streamline the process for hoteliers, […]
In this episode of the Suite Spot, host Ryan Embree partners up with Content Manager Marissa Kinzel to count down their Top 5 summer social media ideas for hotels.
Your hotel’s spa is a valuable amenity to have – and an excellent opportunity to attract guests from a wide area. When determining how to best market this amenity to future travelers, there are a few critical pieces of advice that you’ll want to keep in mind. With these tips, you can make the most of […]
It’s no secret that guests are using social media more and more in the wake of the pandemic. Social media is a simple way to digest mountains of information at breakneck speed; it’s also a place to spur future travel plans for many travelers. When questions come up during a guest’s search, they may be […]
Today’s post starts with a bit of backstory – although I am currently the Content Manager at Travel Media Group, though that is not where my journey began. A couple of years ago, I started on our Respond & Resolve™ team as a Response Analyst, working directly with our hotel partners on efficient and effective […]
In this episode of the Suite Spot, host Ryan Embree is joined by Travel Media Group’s Content Manager, Marissa Kinzel, to discuss the cross-section of business and leisure in the travel industry. They define what “bleisure” travelers are, and share ideas about how hotels can market their properties to attract this type of traveler post-COVID.
A hotel restaurant is a unique amenity – it’s convenient for guests who want to grab a meal before starting their day or for guests who want to sit and relax without worrying about driving to the hotel after the meal is over. However, marketing this unique experience to guests requires special attention to ensure […]
Travel Media Group announced an expanded partnership with Davidson Hospitality Group to assist with comprehensive and consistent online guest engagement. “Our continuous innovation and dedicated client support allow us to tailor our solutions to fit the needs of our partners,” said Erica Jo Rago, Vice President of Strategic Partnerships and Sales at Travel Media Group. […]
In part 2 of 2 of this special edition of the Suite Spot, we take a moment to recognize stories of resilience and excellence in hospitality throughout the COVID-19 pandemic.
To better understand what your guests want out of a visit to your hotel, you’ll need to understand two crucial factors. First, you’ll need to know what your ideal guest is like – what are their interests? Their booking habits? Their amenity preferences? Second, you’ll need to understand what your guest values. Travelers now tend […]
In the previous blog, we discussed social media’s growing presence in travelers’ lives and ways hoteliers can fish for more guests. This time, we will demonstrate how travelers use their social media feeds to make booking decisions and what content your hotel should be posting to influence them to book with you. Scroll Speed With […]
On this special edition of the Suite Spot, we are joined by AD1 Global’s Director of Marketing and e-Commerce, Jon McMillian. Host Ryan Embree interviews Jon and gets his thoughts on the state of the hotel industry today and where we are headed.
What is Experience Marketing? Marketing your property to guests requires defining clear, obtainable goals and setting up a strategy to achieve them. Your strategy should involve social media – it’s where most of your potential guests are spending their time, whether they’re still dreaming of their next vacation or they’re planning to book soon. Even […]
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