When faced with a blank blog page, it can be intimidating to come up with content. By making a content plan ahead of time, you can craft blog posts to attract travelers and build SEO.
Blog content serves two purposes. It should help inform people making buying decisions. It will also help search engines find your website. Here are some content ideas that will achieve both goals.
The bulleted amenities list on your hotel website leaves a lot of details out. That’s why so many peruse the Traveler Photos section of TripAdvisor. Write amenities blogs to help the traveler know what they can expect when they stay.
Speak to the amenities in a way that will appeal to different travelers. This may mean repeating some topics in different blogs. For instance, both business and leisure travelers want to know about Wi-Fi. Include photos to help readers visualize what you offer.
Is the pool heated? Is your breakfast hot or continental? Can I request a late check-out?
Ask your front desk staff to take note of questions they get throughout the day over the phone and in-person. Not only will this help travelers ready to book, but will also be more visible online. Customers who are almost ready to purchase are likely to use longer search phrases.
It can be surprising how many questions seem like a given to you that travelers want to know. Collect questions from staff and answer them here.
Many travelers say that price is the most important factor in making a purchase decision. In low seasons, use your blog to publicize discounts and specials. When you’re not running a special, you can still show off how you provide a better value than the competition.
Those reading your blog are at the decision-making stage. If you’re being compared to another hotel option, what makes you stand apart?
The most important part of a content marketing strategy is to publish consistently. Ongoing posts will help build your credibility online. Blogs will improve your search engine ranking and help guests make a booking decision.