You probably know by now that being active on social media is vital to your business’ online presence and should be a part of any marketing strategy. If you’re just starting out, trying to decide on which websites to spend your time can be overwhelming. Different websites can benefit individual companies in unique ways; for instance, Pinterest is a must for retailers while LinkedIn can greatly benefit B2B marketing efforts.
For hoteliers, there are three top social networks you need to be present on:
Facebook revealed that in 2013, there were 128 million Facebook users in the U.S. that were active on a daily basis. But what are those users doing? One study found that almost one-fifth of U.S. leisure travelers turn to Facebook when seeking travel-planning inspiration. Create a business page and get active and visible on the platform that your customers are using.
Twitter provides the opportunity to send up-to-date information on a regular basis. Whether you’re running a new special, have a unique feature you want to talk about, or wish to warn travelers of nearby road conditions, Twitter is great for sending out information fast. Twitter users also engage on the site in a uniquely customer service-focused way, so be sure to monitor your mentions and respond to any negative (or positive!) experiences.
Foursquare is a location-based app that caters to users looking for a nearby business to suit their needs. You can set up your business account for free, so that you can control the listing information and provide more accurate contact information. You can also create location-based ads and promote your business, so that when users open the app you’re the first company they see.
Learn more about social media for hotels and the services we offer to help you post consistently, reach more travelers, and earn more direct bookings.