Online behavior is changing rapidly, and consumers are utilizing new sources to learn about your hotel. Nearly 9 out of 10 potential customers are turning to online [reviews] and social networking to help make their travel decisions. Negative reviews and a mismanaged hotel profile can be costly considering most web surfers are likely to find reputation content before your own website. A solid retention marketing program is a crucial tool for nurturing your online reputation and grabbing ahold of your hotel perception.
